Creations, Growth and Moving Forward

The Oak Anchor

Updated: Oct 27

We all use social media; if you don’t, I’m sorry about the rock you’ve been under. The majority of the civilized world keeps in touch with their friends, families, and favorite brands through social media. But what happens when your favorite social media goes down.

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The Great Facebook Crash of 2021

On October 4, 2021, Facebook and all of its affiliate apps crashed. It was out for hours, and a good portion of that time,, we were unsure if it would ever come back. During this time, people realized how few of their connections they had phone numbers for and how much work they’d put into cultivating their follower base with no reliable way of reaching them.

Staff at Facebook were unable to get into their offices, they were unable to contact co-workers and supervisors, and they were left scrambling to fix a problem they couldn’t get into. Riding on their shoulders was the livelihood of thousands of businesses that also depend on Facebook, Instagram, WhatsApp, and other Facebook-linked apps.

How Can You Avoid Losing Everything When Social Media Crashes

The hard truth about building your business based on a third-party platform is that you don’t own access to those customers and their information. You are not in any way entitled to the connection when you use Facebook, Instagram, and WhatsApp to build your follower base. So, how do you keep connected when you lose those platforms? Email newsletter mailing lists will be the bread and butter of your business when social media isn’t reliable.

Email marketing is still one of the most successful customer touchpoint campaign options. Studies have shown that customers who are on your mailing list are six times more likely to click through to your website than similar links shared on Twitter.

How do You Build a Mailing List for Customer Emails?

Mailing lists and regular newsletters are 40 times more successful at gathering new leads and customers than Facebook or Twitter. But how do you get people to join your mailing list?

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Call to Action

Adding a Call to Action link to your website, social media posts, and on the website itself will encourage customers to interact with your page and opt-in for further newsletters.

Provide Value

One of the best ways to convince a reader to share their contact information with you is to provide value. Once they sign up, you can send them a link or PDF file to download as a free gift. You could grant them access to a members-only space on your site, or otherwise, add value to their investment of time and information.

Don’t Spam

Set a schedule to post new information, and stick to it. At least as close as you can. We’re all human and life can sometimes get in the way. If you’re able to set a schedule or automate your posts keeping it to 1 or 2 a month on a regular basis, your emails are less likely to find their way into Spam folders. When you do send emails to your mailing list, ensure the content is high quality and value.

Mind Your Legal Ps and Qs

When you collect information from potential customers for an email mailing list, you need to ensure they’re aware they can opt-out of the list at any time, and provide a process for removing themselves from the mailing list. If you’re providing quality content, they won’t want to leave.

Keep Quality Leads - Filter Out the Junk

It’s inevitable, people will sign up for your mailing list with a false email, or your newsletter will automatically filter into the Spam folder. Keeping these low-quality leads on your list will reduce your number of opened emails, and skew your goals and campaign settings.

Keep track of your statistics through the analytics software in your email campaign platform to learn how to better serve and engage your readers and customers. You can use these statistics to segment your email list into different categories. You can sort by demographics, purchase history, and more with proper analysis of each newsletter’s clickthrough rates.

Connect with Older Contacts

If it's been a while since you last heard from that great client that commissioned that huge piece of artwork last fall, don’t be afraid to send out a one-off email to check in on them and let them know what you have to offer them. Sometimes, your business and services will have fallen off their radar too. Life get’s so busy, but letting them know you’re thinking of them makes them feel special and reminds them of your offerings.

Consistent Emails

The idea of a regular, valuable, well-thought-out email campaign can be tedious and overwhelming. Building a content campaign, brainstorming and pre-writing the content, scheduling publication, and automating some of your emails will help you streamline the process.

Another option is to hire a freelancer to manage your emails to clients on a monthly basis. Give them a brief for the content, and let them get you set up for success. The Oak Anchor - Writing Services takes care of your content calendar, can write the emails for your future months, and can help you build a plan to gather and engage more customers in your email lists. Contact us today to discuss your business needs, and how we can help each other build a better business together.

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There has been an increase in using “Green” buzzwords for a lot of business communication over the last decade. Still, we wanted to learn more about the businesses that are actively pursuing sustainable business practices. We should look at the companies that are taking an active role in changing how we do business and take a few tips from their processes to better our brands.

Another consideration to make when looking at brands that impact sustainability is how consumers have affected their practices. A successful business will listen and adapt to customer demands. Shoppers play a huge role in the climate battle by carefully considering where their dollars go.

1. Thinx

For most menstruating adults, that time of the month is uncomfortable and contributes to their waste footprint. Thinx period panties decided enough and started to consider options for reducing waste and empowering people to reduce their impact. The co-founder started the company with grassroots activism in mind when she learned that millions of girls missed out on their education because of a lack of available menstrual supplies.

Thinx Panties can hold up to four tampons worth of menstrual fluid without a mess. They are machine washable and reduce the 11,000 or more single-use period products, like tampons and pads, that most period havers will have during their lifetime. Thinx prides itself on its ethical labor and sustainable manufacturing techniques. In addition to these tremendous sustainable business practices,

Since the company launch, thousands of period packs, Thinx Undies, and other resources have been donated to communities suffering from a lack of resources and the taboo around menstruation.

2. Who Gives a Crap

Toilet paper is a staple in most homes. More so for those who suffered from the great toilet paper shortage of 2020. Who Gives a Crap decided to create a product that fulfilled families’ needs without contributing harmful plastic to the environment. Their products are made from 100% recycled paper or bamboo and are wrapped in recyclable paper instead of plastic. They say Who Gives a Crap is “good for your bum and great for the world.”

Beyond just providing eco-friendly toilet paper for your backside, 50% of their profits are used to build toilet facilities for communities in need of them. Humans have a right to hygienic toilets and sustainable products, no matter their situation. They didn’t start with $5.85 million in donations. You don’t have to drop a considerable check to make a difference. Every penny counts toward the efforts of a reputable organization.

3. Procter & Gamble

P&G is a parent company that covers a wide range of products. From cleaning products to personal hygiene and cosmetics, this brand is all over our store. In recent years, the teams at Procter & Gamble have made leaps and bounds toward sustainable business practices in their manufacturing systems, CO2 emissions, and packaging waste.

With so many different brands, it’s clear that it has a significant impact on our buying habits and can substantially impact the world's waste, pollution, and sustainable resources. In many of their manufacturing plants, water runoff from HVAC is collected for irrigation and fire response tanks.

Every year the plants are closer to contributing zero manufacturing waste to landfills. This brand has been a part of society for a long time, and year after year, we continue to see incredible growth in green business practices. Learn more about their 2030 ambitions and the processes they’re taking to improve their supply chain, recyclability of packaging, and more on their website.

4. Axiology

This “evil-free” makeup brand works to be cruelty-free for the humans who wear it and the planet we live on. The makeup is created with ethically sourced clean ingredients, and the packaging is 100% plastic-free.

Axiology uses ethically grown ingredients for their makeup, from castor oil to sunflower oil and kokum butter, and uses clean mineral pigments. Nothing artificial goes into this brand’s products. All of the products created for this line have less than ten ingredients, and they perform better than many of the well-known brands without the harmful effects on the people and the planet.

In addition to great planet-positive ingredients, Axiology donates to animal welfare organizations and works to create recyclable or compostable packaging on all their products (they’re not quite there yet, but close) certified vegan.

5. 100% Pure Beauty

This brand puts very focused energy into ensuring the ingredients they use are natural, safe, and ethically sourced. The full cosmetics line includes hygiene, makeup, and skincare products. 100% Pure Beauty’s mission is to provide great products that help consumers feel great and help the world.

They partner with several charities and organizations to help the people and animals on our planet. You can choose to contribute to their partner organizations at checkout. As of early 2021, 100% Pure Beauty and its customers have donated over 226 thousand meals to shelter dogs and planted nearly 390 thousand trees in communities that can benefit from them.

Ways You Can Use Sustainable Business Practices in Your Company and Your Home

Consumers buy things that make their lives easier and help them impact the restoration of the environment. Take a page from the books of the brands above, and look for more ways to help.

In your checkout, offer options for people to donate to reputable organizations that help with eco-missions your customers feel passionately about, emotionally connecting them to your charitable mission. Do good, feel good.

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I've always hated the term "side-hustle". It felt dirty, like a side-girl, or an under-the-table transaction, below board and less than savory. But when I started writing, it was a side-hustle. I had a brand new baby, I was in college, and I was working a little here or there to make ends meet.

Nearly nine years later, writing has taken a front seat. It's no longer my side hustle, it's the bread and butter of my workload. I was still writing just part-time up until March of 2021. I had a few clients I put a little time into every week, but it wasn't anything major or critical. I was averaging a few hundred extra a month to put into savings or buy something nice for the kids.


Mid-March, I quit my job in retail and poured myself into working as close to "full-time" as I could while also homeschooling three elementary kids, all with ADHA and related learning challenges. In April, I saw the hard work pay off. I went from around $250 per month to over $1000 in writing income, still working less than full-time.


May was my best month yet, but I'm still not at my goal. You see, my partner is losing his sight, and as such, can't work in the industries in which he's been trained. He can still do most tasks around the house because it is his house and he's familiar with where things are and how things move.

I'm not yet a writer who can work from the beach and take long extensive vacations. I'm still bootstrapping each week to pay for everything on time. But I'm closer than ever to the freedom and security that I crave.


You will see more consistent blogs coming from my site as the summer break comes into focus. The kids are a week from the end of the school year, and we're all ecstatic to be done with online school. For now, enjoy your last few days of the school year, and see you later in the week.

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