5 Brands Making Waves in Sustainability - How You Can Make a Difference Too


There has been an increase in using “Green” buzzwords for a lot of business communication over the last decade. Still, we wanted to learn more about the businesses that are actively pursuing sustainable business practices. We should look at the companies that are taking an active role in changing how we do business and take a few tips from their processes to better our brands.


Another consideration to make when looking at brands that impact sustainability is how consumers have affected their practices. A successful business will listen and adapt to customer demands. Shoppers play a huge role in the climate battle by carefully considering where their dollars go.


1. Thinx



For most menstruating adults, that time of the month is uncomfortable and contributes to their waste footprint. Thinx period panties decided enough and started to consider options for reducing waste and empowering people to reduce their impact. The co-founder started the company with grassroots activism in mind when she learned that millions of girls missed out on their education because of a lack of available menstrual supplies.


Thinx Panties can hold up to four tampons worth of menstrual fluid without a mess. They are machine washable and reduce the 11,000 or more single-use period products, like tampons and pads, that most period havers will have during their lifetime. Thinx prides itself on its ethical labor and sustainable manufacturing techniques. In addition to these tremendous sustainable business practices,


Since the company launch, thousands of period packs, Thinx Undies, and other resources have been donated to communities suffering from a lack of resources and the taboo around menstruation.


2. Who Gives a Crap


Toilet paper is a staple in most homes. More so for those who suffered from the great toilet paper shortage of 2020. Who Gives a Crap decided to create a product that fulfilled families’ needs without contributing harmful plastic to the environment. Their products are made from 100% recycled paper or bamboo and are wrapped in recyclable paper instead of plastic. They say Who Gives a Crap is “good for your bum and great for the world.”


Beyond just providing eco-friendly toilet paper for your backside, 50% of their profits are used to build toilet facilities for communities in need of them. Humans have a right to hygienic toilets and sustainable products, no matter their situation. They didn’t start with $5.85 million in donations. You don’t have to drop a considerable check to make a difference. Every penny counts toward the efforts of a reputable organization.


3. Procter & Gamble


P&G is a parent company that covers a wide range of products. From cleaning products to personal hygiene and cosmetics, this brand is all over our store. In recent years, the teams at Procter & Gamble have made leaps and bounds toward sustainable business practices in their manufacturing systems, CO2 emissions, and packaging waste.


With so many different brands, it’s clear that it has a significant impact on our buying habits and can substantially impact the world's waste, pollution, and sustainable resources. In many of their manufacturing plants, water runoff from HVAC is collected for irrigation and fire response tanks.


Every year the plants are closer to contributing zero manufacturing waste to landfills. This brand has been a part of society for a long time, and year after year, we continue to see incredible growth in green business practices. Learn more about their 2030 ambitions and the processes they’re taking to improve their supply chain, recyclability of packaging, and more on their website.


4. Axiology


This “evil-free” makeup brand works to be cruelty-free for the humans who wear it and the planet we live on. The makeup is created with ethically sourced clean ingredients, and the packaging is 100% plastic-free.


Axiology uses ethically grown ingredients for their makeup, from castor oil to sunflower oil and kokum butter, and uses clean mineral pigments. Nothing artificial goes into this brand’s products. All of the products created for this line have less than ten ingredients, and they perform better than many of the well-known brands without the harmful effects on the people and the planet.


In addition to great planet-positive ingredients, Axiology donates to animal welfare organizations and works to create recyclable or compostable packaging on all their products (they’re not quite there yet, but close) certified vegan.


5. 100% Pure Beauty


This brand puts very focused energy into ensuring the ingredients they use are natural, safe, and ethically sourced. The full cosmetics line includes hygiene, makeup, and skincare products. 100% Pure Beauty’s mission is to provide great products that help consumers feel great and help the world.


They partner with several charities and organizations to help the people and animals on our planet. You can choose to contribute to their partner organizations at checkout. As of early 2021, 100% Pure Beauty and its customers have donated over 226 thousand meals to shelter dogs and planted nearly 390 thousand trees in communities that can benefit from them.


Ways You Can Use Sustainable Business Practices in Your Company and Your Home

Consumers buy things that make their lives easier and help them impact the restoration of the environment. Take a page from the books of the brands above, and look for more ways to help.


In your checkout, offer options for people to donate to reputable organizations that help with eco-missions your customers feel passionately about, emotionally connecting them to your charitable mission. Do good, feel good.

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